![]() ![]() The top 5 types of social media accounts Hongkongers followed are:. ![]() Hongkongers spend about an average of 2 hours a day on social media.On average, Hongkongers use 7 social media platforms each month.As of January 2022, 88% of the people in Hong Kong were using social media (equivalent to 6.68 million users), which increased by 3.7% compared to 2021.Social Media Adoption & Usage in Hong KongĪccording to the latest report by DataReportal, Digital 2022 Hong Kong, Discover the full report for a comprehensive overview. The study aimed to understand their current social media perception, preferences, opinions, and usage. In January 2022, we conducted a research survey in Hong Kong in partnership with Standard Insights, a market research company to look at the Gen Z & millennials segments of the local population (18 to 40 years old). This insight article highlights the key facts about social media penetration and usage in Hong Kong, in order to help brands & marketers reach, navigate and understand local audiences better. Known as one of the largest international finance hubs globally, where an urban-centric & cosmopolitan lifestyle meets a fusion of East & West cultural influences, Hong Kong is one of the most digitally connected regions with active social media usage in the world for both leisure and business purposes. ![]()
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